We are launching the “Green Page” to protect wildlife.

It is extremely important to adapt to change and develop mechanisms for resistance in accordance with the conditions we find ourselves in. Often, old methods stop working, and our task, Allies, is to look for new ways for society to cooperate, unite our efforts, and influence the resolution of complex environmental problems.

Today I want to announce the launch of a new service based on our projects — the “Green Page”, which will become a permanent coordination center and a connecting link between all public initiatives. We have developed special functionality that will make it possible to quickly carry out the necessary actions to protect nature, increasing the effectiveness of what we do.

On an ongoing basis, we launch public initiatives that bring people together to solve specific environmental problems. But initiatives alone are not enough: we need to constantly take various steps — from sustaining public attention to collective appeals to state authorities for each issue — otherwise it is impossible to achieve real solutions. The problem is that ordinary campaigns have to be run through dozens of social media posts, stories, and reposts. Within a day, all of this “sinks” in the feed and gets lost.

Now we have a single “Green Page” that will serve as a rapid headquarters instead of many scattered publications: one link where specific instructions for solving problems will be posted. There will be no need to search for “that one post”; it’s enough to remember: “all actions are on the Green Page.” This will eliminate chaos, save time, and increase discipline in our actions.

In addition, each set of instructions will have its own active time window, because everything is changing rapidly and accelerating. We created a timer for each event. In this way, we will concentrate actions during periods of high activity, allowing us to do public work within tight timeframes and exert a stronger impact on an issue than a sluggish response stretched out over time.

Each action will be replaced by the next one. If you didn’t manage to complete the needed step, you can always wait for the next instruction to take part! 

The world is changing. Today, problems can often be solved only through a high speed of response! We don’t have time to build momentum — we must act instantly. That is why our “Green Page” will allow us to put together a clear action plan in just a few hours and launch it into work.

At the same time, if social media search algorithms keep slowly showing old posts about events that are no longer active, we will not lose people who want to participate. All they need to do is go to the “Green Page” to see current instructions for protecting nature. Previously, people who followed old publications ended up on “dead links” that no longer worked. This “held back” activity. When instructions are scattered across posts, people confuse recipients, send outdated versions of texts, and cling to obsolete calls to action.

Our “Green Page” will eliminate these problems and increase the effectiveness of actions within public initiatives. At the same time, all old instructions will be automatically removed when the timer ends, and the page itself will switch to standby mode until the next instructions arrive.

We have also implemented the page in an international format, and the information on it will be quickly updated in search engines. In addition, we have already begun further internal development to promote and adapt the page. Despite its external simplicity, this will be a fully independent project with modern engineering behind it. 

I believe we will now be able to work more effectively to protect wildlife — especially under conditions of pressure for speaking out about problems and collapsing reach on social networks, when this method simply “cuts off” the connection with the audience, preventing society from uniting its efforts.

Green Page

This is exactly what we need, Allies, in a world where decisions about the fate of wildlife are made in the blink of an eye, people’s attention is scattered, and we simply get lost when an entire pile of problems hits us all at once!

Today we are launching our “Green Page” and preparing the first instructions. Let’s expand the scale of our struggle for life, Allies. It is time to change the world.

© PAVEL PASHKOV